Kendra Bosse
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THREAD

THREAD: Social Media Strategy

Strategy, Research, Photography, Art Direction, Presentation, Social Media

Background

THREAD is a fashion boutique in Columbus, Ohio. They sell clothing, accessories, beauty products, and homegoods. Their style is a mix of midwestern with a big city feel.

Problem

They would like to increase their customer interaction on social media.

Solution

I worked to establish a schedule and plan for THREAD to follow, as well as an aesthetic guide. I broke down each type of post. The overall goal is to focus on an aspirational lifestyle, community involvement, and event promotion.

 
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