THREAD: Social Media Strategy
Strategy, Research, Photography, Art Direction, Presentation, Social Media
THREAD is a fashion boutique in Columbus, Ohio. They sell clothing, accessories, beauty products, and homegoods. Their style is a mix of midwestern with a big city feel. I worked to establish a schedule and plan for THREAD to follow, as well as an aesthetic guide. I broke down each type of post. The overall goal is to focus on an aspirational lifestyle, community involvement, and event promotion.