Double Fresh is a part of Fresh Foods Here, a local Columbus, OH program focused on providing healthy, fresh foods to food deserts within the city. With the program, participants are rewarded for purchasing healthy foods, and receive coupons to come back for more free produce.
Eating healthy can be intimidating, and often the hardest part is knowing where to start. It is often assumed that eating healthy is expensive and a luxury.
The campaign will alleviate the worry and hesitation of buying fresh foods, and provide simple instructions and calls to actions for a healthy lifestyle. The deliverables will create recognition for the program, being placed in places where families in low-income neighborhoods run errands.