CHRISTY DAWN
Background: Christy Dawn is a sustainable fashion brand based in LA. They are committed to practices that honor Mother Earth and all her people, including using deadstock fabric, regenerative farming, peace silk, and paying garment workers above a living wage. christydawn.com
Product Release Emails
Farm-to-closet press release
With existing brand assets and hand-written notes, I designed a press release for Christy Dawn’s new regenerative cotton collection. It tells the story and significance of working with a farm in India to grow the cotton while increasing biodiversity and drawing carbon back into the soil. The brief then takes you through the key styles in the collection, sharing fabric and detail information for each.
themes of the month
Each month, the brand adds to a Moon Cycle series, focusing on themes and intentions for that month. I’ve been working with them to create their social media posts, email, and website journal entries for the series. Given the copy and themes, I reference past pieces from the brand, and curate brand-right images and illustrations. https://christydawn.com/blogs/journal
