Abercrombie Kids: Spring Campaign Concept
Art Direction, Concept, Research, Signage, Store Design, Digital, Social Media, Advertising
As my final intern project, I was tasked with concepting the 2018 campaign for abercrombie kids. I began with inspiration and mood, and carried it through in-store and digital marketing deliverables.
The campaign is based off of the idea of a "staycation" focusing on the idea of kids in their own neighborhood and their own backyard. The brand handwriting is maintained with core colors and typefaces, and updated to fit the mood and season. *All photos are placeholders for mood and color, and were found online.*