100% Pure is a beauty brand that uses only natural, plant-derived, vegan ingredients in their products. Some of their most popular are their fruit pigmented makeup palettes. I created a typeface, packaging, logo and ads for the brand, to give them a more consistent, bright look while still keeping with the young, fresh, light feeling they currently have.
The typeface was made from the negative shapes created by green tea leaves, one of the first ingredients in each of the products. The texture on the packaging is made from using acrylic to stamp the leaves of the ingredients used in the product.